NIKE STAFFERS SAT around a conference room table inside the company's Oregon headquarters in late 2002 examining a space-age material. Black and tubelike, Tech Flex had commonly been found inside cars ...

Remember the 1998 movie “Sliding Doors“? It represents how minor, coincidental or inconsequential actions can lead to major, life-changing consequences. The “what if …” or parallel universe phenomenon ...

The Mamba Mentality has become a lifestyle choice. The term has now become synonymous with the brand that has now turned into Kobe Bryant’s legacy for the Lakers and the NBA, even years after his ...

Michael Jordan’s snake phobia stalled Nike’s black mamba branding, opening the door for Kobe Bryant to adopt and popularize the Black Mamba identity that defined his career. A story that began inside ...

The Black Mamba went green for Christmas and changed the sneaker game forever. Kobe Bryant’s Nike partnership produced some of the most iconic signature shoes of all time, but nothing compares to the ...

Kobe Bryant’s “Black Mamba” moniker has become one of the most popular nicknames in sports history, but it was originally meant to be Michael Jordan’s. An ESPN story confirmed a longstanding rumor ...