For solopreneurs trying to perfect their sales pitches, it’s often not the big mistakes that trip them up—it’s the small ones they don’t even notice. Subtle issues in tone, pacing ...

How to Write an Elevator Pitch That Works Now that you know the basics, follow these steps to construct an elevator pitch that stands out and delivers the right information the right way.

Try something like: Write a sales pitch for a marketing consultant offering solutions to small businesses struggling with low online visibility and poor search engine rankings.