There’s a lot to think about when you start a new business. In the two-plus years since I launched a PR and communications agency in North America, I’ve thought about goal setting, hiring, defining ...

Many sellers think of a value proposition as a statement or series of statements that explain how you solve your customers’ problems and deliver specific benefits. Thinking of a value proposition as a ...

When buyer needs and seller solutions are in perfect alignment, magic happens. But getting there requires navigating a path of clear communication, accurate perception and the fulfillment of a brand ...

A killer value proposition doesn’t need to be complicated. It needs to be clear, simple, and focused on benefits. By understanding your market, focusing on how your product helps, and being consistent ...

Your brand’s value proposition should be the framework for everything you do in your marketing efforts— period. It provides structure, focus, direction and clarity, which are required traits for ...

The value proposition isn't just changeable; it's as dynamic as a world currency. As innovative, novel solutions become tried-and-true commodities, they start to lose their scarcity. And once they ...

Do you want your organization to be recognized as an employer of choice? While this goal requires a long-term strategy, one powerful way to start making progress right now is by developing a clear and ...

When companies want to give back to their employees, leaders often think of things like free lunches and happy hours. While nobody’s going to turn down free food, my company’s internal employee ...