Depending on the size of the company, advertising might be a standalone function or a sub-function of marketing. Less formal organizations often use "advertising," "promotions," "communications," ...

Companies that regard integrated marketing communications as a management function can organize the various marketing and communication activities under one leadership. The marketing communications ...

As a frequent participant in startups over the years, I have had the opportunity to create, develop and lead large marketing functions for diverse organizations. Now that I am a marketing consultant ...

Ann Behan has 10 years-plus of experience researching, writing, and editing articles, white papers, and executing searches at the board level across various industries. Her expertise includes ...

Within the world’s leading professional services firms, the marketing department plays a crucial role in driving strategic growth initiatives. Until recently, the marketing function at one of Propolis ...

In launching your customer advisory board (CAB), you will want to gather the approval of your executive team and the support of the various relevant departments—product management, sales, support, ...

While I am not an organizational change expert, I do have a front-row view into how companies organize various functions including marketing operations (MO). This group has literally exploded onto the ...

It’s rare for search marketing to gain this much visibility, but we are starting to see a few organizations successfully embrace SEO beyond IT and marketing. When we talk about incorporating search ...