With events are currently on pause across the globe as a result of the COVID-19 pandemic, it’s an excellent time to study the strategies and tactics of some of the most successful B2B event marketers ...

Digital events have taken precedent in modern B2B marketing, with many organizations turning to virtual platforms to engage their prospects, buyers and partners. Social distancing and the pandemic ...

Shannon Taschereau is responsible for planning and executing northeast events for Marketo Engage. She also focuses on tracking and analyzing data to optimize spend and using various technologies to ...

Event Marketing Strategies – EMS has shifted its focus away from specific events and toward creating experiences at events, venues or spaces that work for clients, such as Z Gallerie’s grand opening ...

As companies navigate both a return to physical events and a continuation of virtual events, RainFocus has raised $60 million to build out its events marketing platform. As companies continue ...

This post is sponsored by Cvent. Today’s B2B marketing landscape is characterised by a volatile economic and political climate, coupled with fierce competition. To stand out and make a significant ...

When it comes to promoting products and services, organizing events offers opportunities for companies to effectively raise the level of public attention and generate interest around their brand.

Events, large and small, can be a great way to promote your business, and perhaps turn a profit in the process. I didn’t take the idea of launching an event seriously until I read Joe Pulizzi’s book ...

The key to any event’s success is how well it’s promoted and talked about among potential attendees. That’s why businesses and organizations that plan high-profile events often enlist the help of a ...

LAS VEGAS--(BUSINESS WIRE)--Cvent, an industry-leading meetings, events and hospitality technology provider, today unveiled its new Cvent Events+ solution at Cvent CONNECT in Las Vegas. As an ...