Dobel Tequila returns to the US Open with defending champion Aryna Sabalenka to launch another year of "Drinks on Us" ...

Rolling Stone and PATRÓN teamed up for an epic encore of the Green Room event series, with Dasha rocking the Austin stage.

PATRÓN® Tequila proudly announces a striking new visual identity for its legendary bottle and packaging, marking the first ...

Former Patrón execs disrupt vodka category with blue Weber agave spirit typically found in tequila Lee Applbaum, former CMO of Patrón Tequila and current president of Round 2 Spirits, detailed ...

Tequila—once stereotyped as a party shot slammed back at the bar—is finally getting its flowers in the U.S. and beyond. That less-than-savory image came from marketing of more cost-effective ...

According to a new press release from the company, Patrón is officially rolling out a brand-new design for its iconic tequila bottle, breaking out a tradition that's been around for roughly 36 years.

Tomorrow is National Tequila Day! And if you’re feeling thirsty for something refreshing to sip on, Lifestyle Expert Jennifer Bonner is back with two easy cocktails made with PATRÓN. Find whe… ...

John Paul DeJoria, co-founder of Patrón Tequila, has acquired Waterloo Gin from US-based Treaty Oak Distilling for an undisclosed sum.