News

The Sydney bar with harbour views is embracing its name, as it tightens up its food offering and puts cocktails front and centre.
PATRÓN® Tequila proudly announces a striking new visual identity for its legendary bottle and packaging, marking the first ...
Spindrift Beverage Co. is welcoming fall with the launch of a bold new seasonal flavor, Cranberry Punch, and the return of ...
John Paul DeJoria, co-founder of Patrón Tequila, has acquired Waterloo Gin from US-based Treaty Oak Distilling for an undisclosed sum.
Tomorrow is National Tequila Day! And if you’re feeling thirsty for something refreshing to sip on, Lifestyle Expert Jennifer Bonner is back with two easy cocktails made with PATRÓN. Find whe… ...
According to a new press release from the company, Patrón is officially rolling out a brand-new design for its iconic tequila bottle, breaking out a tradition that's been around for roughly 36 years.
Taking place in the Euro party capital, Ibiza, the musician set the night on fire (fueled by PATRÓN El Alto tequila, no less) ...
Tequila—once stereotyped as a party shot slammed back at the bar—is finally getting its flowers in the U.S. and beyond. That less-than-savory image came from marketing of more cost-effective ...
Bacardi’s Patron has added another ultra-high-end expression to its namesake Tequila portfolio.
Rolling Stone and PATRÓN teamed up for an epic encore of the Green Room event series, with Dasha rocking the Austin stage.
However, PATRÓN Tequila and Rolling Stone’s The Green Room event granted fans an exclusive opportunity to get up close and personal with their favorite artists, for a once-in-a-lifetime look ...