Not long ago, buying a new Rolex required a certain suspension of disbelief. Prices followed ravenous appetite rather than ...

If you want to purchase a Rolex Daytona new at retail, you are among what appears to be millions of people who “register their interest” at authorized dealerships every year. Our recent research shows ...

Arriving in the jet age as a tool for Pan Am pilots, the GMT-Master II evolved into Rolex’s smartest travel watch: ...

Remember the holiday season of 2021? Pre-owned watch dealers sure do. “Consumers wanted to buy holiday gifts,” Eugene Tutunikov, CEO of SwissWatchExpo, an online watch re-seller based in Atlanta, ...

There’s no longer such a thing as an affordable Rolex, but things could be worse. We’re at the start of a new year, and you ...

In the times of a global pandemic, knowing where to put your money has become an even more valuable commodity. Not everyone can afford a price of a Bitcoin, but a Rolex watch can pose as a more viable ...

In California, in the early ’70s, Kirk Rich, a third-generation employee at his family’s watch shop, began to make waves in the luxury timepiece industry for his dial modifications. At the time, Rich ...

Rolex, one of the world's most premium watch brands, just got even more expensive. The Swiss watchmaker hiked up the prices ...