The Association of Tennis Professionals (ATP) has launched a new logo and brand identity. The new logo is the sixth in its 54-year history. It gets rid of the word 'Tour' and ditches the tennis player ...

In a new redesign, alongside announcing the new ATP World Tour Cup, the governing body of men's tennis has updated their logo. In a slick new font with a player in the middle of the logo, the change ...

Cape Town - The Association of Tennis Professionals (ATP) on Tuesday launched new brand identity. According to the official ATP website, the plans are designed to transform the way that men’s tennis ...

For the first time in its history, the governing body for men’s professional tennis has removed the figure of a tennis player from its logo, adapting to an evolving fanbase As part of its ongoing ...

The Association of Tennis Professionals has delayed a controversial plan to put its logo branding on the nets at tournaments across the world. The issue was on the agenda and set for a vote at the ATP ...

Tennis merch has been a hot button issue recently for the ATP and WTA Tours. At the Rolex Monte-Carlo Masters, Ukrainian ...