Disney's cruise line certainly serves alcohol, but it does not sell drink packages the way that its chief rivals in the family-friendly cruise line space Royal Caribbean ( RCL) and Carnival ( CCL) do. That's an easy way to control people's drinking as the price adds up fast when buying cocktails a la carte.

The latest edition to the Walt Disney Company’s growing fleet of cruise ships – the Disney Treasure – made its official entrance this week.

When you think about Disney, where does your mind go first? For most people, it’s probably to the company’s long history of animation or their wildly popular theme parks — but those are far from the only elements of the entertainment company’s business.