Morgan Riddle’s effect on Wimbledon semifinalist Taylor Fritz’s rise in the rankings has been significant. He says so himself.

Riddle faced some backlash at Wimbledon in 2024. She was on the cover of British Vogue and continued her series about fashion at the major. The controversy wasn't related to that, but instead it involved some Instagram posts that she made after Fritz beat Alexander Zverev in the quarterfinals.

Taylor Fritz was a clear underdog against Carlos Alcaraz in the first semifinal of the Wimbledon Championships, considering that he had never won a single set against the Spanish champion in previous clashes.