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New Jaguar car redesign sparks more 'woke' backlash
Jaguar’s pink, ‘woke’ electric car slammed by Gen Z: ‘What on Earth is Jaguar thinking?’
The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, which was promoted in a video ad that featured androgynous models in bombastic outfits, including one man wearing a dress and, most notably, no cars anywhere in sight.
New Jaguar car redesign sparks more 'woke' backlash: 'It's a pink Batmobile'
The Jaguar car brand faced renewed backlash over its “woke" modernist direction after designs for a new pink all-electric vehicle leaked online Monday.
Jaguar Unveils 'Type 00' Concept Car Amid Controversial 'Woke' Rebrand
Jaguar unveiled its new electric concept car, the Type 00, at Miami Art Week on Monday night following a controversial rebrand critics branded as “woke”. Traditionalist fans of Jaguar cars
8h
Jaguar’s controversial ad aimed to get eyeballs, says MD Rawdon Glover
Jaguar last night unveiled its new concept car, the Type 00, at Miami Art Week, with examples in pink and blue. It’s ...
3d
on MSN
Jaguar’s woke ad shows just how out of touch companies are with consumers
There was something telling in the latest example of idiotic and woke corporate virtue signaling that came courtesy of ...
Hosted on MSN
1h
Jaguar's Dh500,000 EV concept in 'Barbie pink' expected to hit UAE roads in 2026
Few advertisement campaigns have been as comprehensively eviscerated as Jaguar’s 30-second teaser heralding its ...
Electrek
14h
Jaguar embraces spotlight after radical $100K luxury EV concept sparks backlash
After revealing its new Type 00 electric vehicle concept this week, Jaguar has been the center of the spotlight.
spectator.com.au
2h
The new Jaguar is spectacularly hideous
Winston Churchill reputedly said ‘Success consists of going from failure to failure without loss of enthusiasm.’ This adage ...
13h
on MSN
Jaguar reveals its future with polarizing Type 00
The concept comes as Jaguar has axed nearly every model in its line-up, including the F-Type sports car, XE and XF sedans, XF ...
1d
Jaguar Finally Reveals Its All-Electric Type 00 After a Contentious Rebrand
Bypassing 90 years of heritage and unashamedly looking unlike anything else on the road, the brand's radical relaunch EV ...
14h
Jaguar reveals 'Type 00' concept car, first under controversial new brand identity
Automakers routinely use concept vehicles to gauge customer interest in a design or show the future direction of a vehicle or ...
Forbes India
4h
Jaguar unveils electric car, critics dub it 'Barbie pink'
The Jaguar Type 00, presented in Miami on Monday, is described by the company as having "bold forms and exuberant proportions ...
16h
on MSN
Jaguar’s Controversial Ad Aimed to Get Eyeballs, Boss Says
Jaguar’s polarizing teaser video of the car brand’s makeover achieved exactly what it set out to do, according to its ...
Marketing Week
17h
‘Fearlessly creative’ or an ‘obvious’ mistake? Marketers react to Jaguar’s concept launch following rebrand
The reaction to Jaguar’s rebrand highlights consumers’ “emotional attachment” to the brand, says its former advertising ...
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