Oxford University Press has declared 'brain rot' as 2024's Word of the Year, reflecting the impact of excessive digital consumption on mental health. The term brings up concerns over screen addiction,

Oxford University Press names "brain rot" as its 2024 word of the year in a nod to modern scrolling habits. "The term has taken on new significance in the digital age."

“Looking back at Oxford Word of the Year over the last two decades, you can see society’s growing preoccupation with how our virtual lives are evolving, the way internet culture is permeating so much of who we are and what we talk about,” Grathwohl said.