There's absolutely no question that the LG B4 OLED is the Black Friday OLED deal you should consider this holiday season. While both $599 TVs do offer that sweet OLED-viewing experience and the Sansui's HDR picture is pretty good, I still would go with the B4 primarily because of the trust that comes behind its name.

LG OLED G4 55-inch | $2,559.99 $1,796.99 at Amazon Save $763 - Now down to a record low price for Black Friday, the 55-inch OLED B4 has consistently stayed above $2,000 throughout 2024. Prior to November, it managed to just touch under that price point, but the sales have made good on a proper premium price cut.

You can find our favorites below, which include OLED and LED TVs in various sizes from Samsung, Sony, LG, Hisense and TCL. If you're already happy with your set, we've also included a few deals on streaming devices we like from Amazon and Roku.