Look, I know rich people aren’t uniformly stupid, but there definitely seems to be a subset of luxury goods that assume such. (Luxury fashion made to look like thrift store goods comes to mind.) And Asus apparently wants a piece of that blue-blood pie because it’s making an RTX 5090 graphics card covered in friggin’ gold.

That's what "Dhahab" means, by the way: it's Arabic for "golden". Asus explains that the graphics card is a "celebration of the rapid evolution of the Middle East, featuring a unique skyline silhouette that signifies a transition from the sands to the skies". That explains the rather gorgeous splashes of blue on there, too, then.

NVIDIA’s GeForce RTX 5090 and RTX 5080 graphics cards are currently experiencing significant challenges due to an imbalance between supply and demand. Global interest in these high-end GPUs has quickly exhausted initial inventories,

The GeForce RTX 50 Series launch has been a mess of stock availability and pricing, and now it looks like it's only going to get worse.

MSI and ASUS have now jacked up prices of the GeForce RTX 5090 GPUs in their US stores. Scalpers may be the scum of the earth due to their intentional price gouging habits, but companies like MSI and ASUS aren’t doing anything to help the situation with regard to the already impossible-to-obtain graphics card.