Amazon Prime Day 2025 will start at 12:01 p.m. PDT on July 8 and run through 11:59 p.m. PDT on July 11. That said, there are already some early deals worth browsing if you want to get a head start on shopping.

Panasonic TVs are making a comeback in the US Built around Panasonic's HCX Pro AI Processor MKII, its new OLED TV offers support for HDR10/HDR10+/Dolby Vision/HLG and Dolby Atmos audio. On the gaming front, you get a 120Hz panel with VRR, AMD FreeSync Premium, and NVIDIA G-Sync support. It comes in 55- and 65-inch size options.

To keep it real, Amazon's own TV deals during Prime Day typically can't compete with TV deals from Best Buy or Walmart's anti-Prime Day sales. But things seem to be a little more heated in 2025 — Amazon has a much more robust list of actually-worthwhile TV deals than it usually does in pre-Prime Day mode.