Strong by Zumba is not a dance class, it’s a high-intensity exercise routine that is unlike anything Zumba Fitness has ever offered. The company‘s first entirely new workout program debuted just one ...

If it wasn’t for the movie “Grease,” a dot-com failure, a mother’s advice, nearly running out of money, a key change in a business model and a boost by the celebrity Pitbull and his pals, one of the ...

Pat Marcha inspires cancer patients with Zumba, celebrating five years cancer-free and becoming an instructor at 72.

Forbes contributors publish independent expert analyses and insights. I write about the intersection of entertainment, tech & business. Zumba Fitness is, I have to say, not my kind of game, being as ...

It's a no-brainer: dance-fitness craze Zumba is good exercise. Try not working up a sweat mimicking the up-tempo jigging of a Zumba instructor, successfully or otherwise, and so much the better if you ...

Zumba Fitness publisher sees share value dip 34 percent after earnings report; confirms closure of Boston office, layoffs at QA facility. Zumba Fitness publisher said to have enacted substantial round ...

Everyone is in their own world." Michelle Williams changed Busy Philipps' group-fitness game for the better! In a chat with ...

MIAMI, FL--(Marketwired - August 02, 2016) - From July 28-31, 7,500 Zumba® instructors traveled from 90+ countries to embark on a life-changing weekend packed with trainings, master classes, concerts ...

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Feeling It: Zumba instructors are both the primary customers and the core product of Zumba Fitness. Some 8,000 of them paid at least $399 each to attend an instructors’ convention in Orlando in August ...

Lil Jon, the rapper/DJ known for his one-word catchphrases and affinity for getting “crunk”, put his signature emphatic words to work in a new way last night at the Wonderland Ballroom. The eccentric ...