YouTube TV is attempting to make watching sports easier and cheaper. Chris McGrath / Getty Images YouTube TV will launch 10 genre-specific packages, including a YouTube TV Sports Plan in early 2026, ...

Sports executives are increasingly questioning whether YouTube wants to compete aggressively for premium rights, according to a new report, as the company appears more focused on creator-led sports ...

For sports fans looking to move on from cable without giving up live games, YouTube TV is one of the strongest live TV streaming options available. The service gives subscribers access to local ...

YouTube TV is adding a new option to its subscription: a dedicated Sports Plan. The Sports Plan will be just one of more than 10 genre-specific channel packages released by the company in early 2026.

YouTube TV launched new genre-based plans after months of anticipation, including a Sports plan at $65/month and Entertainment plan at $55/month. PCWorld reports these plans are underwhelming compared ...

Options for how to consume the NFL and other live sports are shifting in 2026. Kevin C. Cox / Getty Images YouTube TV announced the creation of a sports-focused monthly subscription plan that would ...

Younger audiences don’t watch sports the way their parents did. They’re not sitting through full games or waiting for highlights on SportsCenter. They’re watching on YouTube, where athletes and ...

YouTube TV is shaking up the sports streaming landscape with a new sports-focused subscription plan set to launch in early 2026, and it could be big news for golf fans. Under the new offering, YouTube ...

The NBA Finals just scored some of its biggest viewership numbers in decades, on both TV and social media, according to the league. Leagues and rights holders are increasingly using social media as a ...

In the not too distant past, YouTube was considered a nuisance by sports organizations and rightsholders. The ease at which anyone could upload a video, regardless of whether or not they had the ...