NEW YORK, May 29 (Reuters) - Major League Baseball is making a big bet on the business of women's sport, announcing on Thursday its first significant financial investment in a women's professional ...

May 29 (UPI) --MLB agreed to partner with Athletes Unlimited Softball League, while providing sales and marketing efforts, promotional support and broadcasts, the league announced Thursday. A source ...

Major League Baseball is investing in a new women's professional softball league, Commissioner Robert Manfred announced Thursday on "CBS Mornings." The partnership with the Athletes Unlimited Softball ...

The MLB is going to invest in an upcoming women’s softball league in the wake of a rise in the prominence of women’s sports in the U.S. According to an article on the MLB’s website about its backing ...

(Bloomberg) -- Major League Baseball is investing in a women’s professional softball league, Athletes Unlimited Softball League, part of its plan to boost youth engagement in the sport. The ...

Infielders huddle around Lexi Kilfoyl #61 of Team Kilfoil before the start of an inning during an Athletes Unlimited Pro game against Team McQuillin at Max R. Joyner Family Stadium, in Greenville, N.C ...

Major League Baseball is making a major investment in professional women's sports. MLB is partnering with the Athletes Unlimited Softball League — which is made up of the best pro softball players in ...

Analisa Novak is a content producer for CBS News and the Emmy Award-winning "CBS Mornings." She specializes in covering live events and exclusive interviews for the show. Analisa is a United States ...

The Athletes Unlimited Softball League’s (AUSL) first season kicked off on Saturday after gaining major monetary backing from one of the world’s oldest sports groups. Major League Baseball (MLB) ...