Paul says the journey of sustainability in B2B marketing has been multifaceted. Initially, sustainability was often perceived as a novel trend—a checkbox to tick or a competitive edge to exploit.

We live in a world where consumers have a myriad of choices when it comes to purchasing most products and services. While many products do have differentiating benefits and features, consumers want ...

What a wonderful world this would be if consumers actually behaved as selflessly in the marketplace as they have been telling pollsters they do since Cone Communications started studying this topic ...

Leveraging advanced data collection and analysis technologies can enable ecommerce businesses to successfully transition to more sustainable practices while potentially boosting profitability as well.

University of Saskatchewan provides funding as a founding partner of The Conversation CA. University of Saskatchewan provides funding as a member of The Conversation CA-FR. Young adults have an ...