Paul says the journey of sustainability in B2B marketing has been multifaceted. Initially, sustainability was often perceived as a novel trend—a checkbox to tick or a competitive edge to exploit.

Sustainability in marketing and advertising has become a focal point as both consumers and companies strive for a more eco-conscious future. With increasing environmental concerns, modern consumers ...

If you’re a business leader or marketer feeling twitchy about ‘sustainability fatigue,’ or ‘purpose crash’, this one’s for you. You’ve heard the whispers. Greenhushing is the new greenwashing. ESG is ...

Leveraging advanced data collection and analysis technologies can enable ecommerce businesses to successfully transition to more sustainable practices while potentially boosting profitability as well.

University of Saskatchewan provides funding as a founding partner of The Conversation CA. University of Saskatchewan provides funding as a member of The Conversation CA-FR. Young adults have an ...