Discover what parity products are, how they work in competitive markets, and examples like smartphones that highlight differences and competitive strategies.

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...

For any new product, it’s critical to nail down the proper timeline, which will take some art and science to determine. Don’t launch without research — timing beats speed every time. Strong core ...