The restaurant chain’s new CEO, Julie Felss Masino, laid out the argument to investors last year: Cracker Barrel’s customer traffic was down 16% compared to 2019. Research showed consumers thought the brand fell short of competitors in essential ways, from the quality of the food to value and convenience.

Cracker Barrel said it could have done a 'better job' with their changes. What was all the controversy about? Did their logo change? What to know.

Cracker Barrel announced Tuesday night that its old logo used since 1977 would remain after backlash last week. Here's what to know about the brand and its logo.