David Ogilvy said, “We sell or else.” And it’s a hard position to argue with. We make ads, not art. Clients come to agencies for commercial outcomes. But the language “sell” can be problematic. It can ...

PALM SPRINGS, CA -- AI and neural networks have changed the way the advertising industry will serve ads, as two parallel trends contribute to a scarcity of signals and ad supply, according to Andrew ...

SAN MATEO, Calif.--(BUSINESS WIRE)--InMobi Advertising, a leading provider of marketing and monetization technologies that help businesses fuel growth, has been named a “Strong Performer” in The ...

Amazon Ads has become a powerful platform for businesses of all sizes, both on and off the Amazon marketplace. This article explores the various types of Amazon Ads, their features and how they can ...