The ultimate goal of pulling customer data together into a customer data platform (CDP) is building more meaningful customer experiences in real time. Up until now, that's been more aspirational than ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. For businesses already leveraging Salesforce, data is the lifeblood. It fuels customer ...

Here's a look at how the cloud leaders stack up, the hybrid market, and the SaaS players that run your company as well as their latest strategic moves. Read now Salesforce launched a content ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More In another move to strengthen its CRM offering, Salesforce has announced ...

Federal agencies invest billions of IT dollars annually to deliver services more effectively and securely. However, many face a common stumbling block: How to overcome obstacles that hinder ...