In the world of beauty, when a new brand launches, there's a good chance it's founded by a celebrity or influencer. And that goes for Point of View (or POV) Beauty, the brainchild of Mikayla Nogueira.

Mikayla Nogueira has been TikTok’s favorite makeup guru since she went viral in August 2022 for her “sticky method” tutorial for covering up acne. Famous for her artful makeup looks and Boston accent, ...