New York (CNN) — The price of a Wendy’s Frosty could soon fluctuate throughout the day as the chain looks to introduce Uber-like surge pricing on its menu. The practice, known as “dynamic pricing,” ...

Wendy's is walking back suggestions it will start surge-pricing burgers and fries. On an earnings call, the company's CEO said it would begin experimenting with "features like dynamic pricing." ...

Wendy's will soon be following in the footsteps of ridesharing apps like Uber and Lyft by introducing surge pricing — also known as dynamic pricing, which is what Ticketmaster uses. This means that ...

PHILADELPHIA (WPVI) -- There's a big change coming to one of the biggest fast-food chains in the country. Wendy's is set to test surge pricing, so the cost of your burger would change depending on the ...

Wendy's is expected to roll out a dynamic pricing model similar to Uber's surge-pricing as soon as next year. "Beginning as early as 2025, we will begin testing a variety of enhanced features on these ...

Although it bumped Burger King out of second place by positioning itself as a more upscale fast-food burger chain, now Wendy’s is supersizing its value menu by adding a second tier of under-$2 items ...

Wendy's breakfast menu is arguably one of the best in the fast food game, but which menu items come out on top? We tried 15 ...

Rumors have been swirling since the new CEO of Wendy's, Kirk Tanner, took charge of the company earlier this month, stating in a press release that he was “energized by the future potential and ...

Over the past year, Wendy’s has consistently stated it has no intention of increasing prices during high-demand periods or adopting surge pricing. Instead, the company plans to experiment with dynamic ...

Wendy’s says that it has no plans to increase prices during the busiest times at its restaurants. The burger chain clarified its stance on how it will approach pricing after media picked up on ...

Wendy’s is clarifying what the company’s CEO meant in a recent call with analysts when he said the fast-food chain plans to roll out “dynamic pricing.” In mid-February, Kirk Tanner, the new CEO and ...