As female college athletes have taken the media by storm, increased television coverage and financial recognition are ...

The result? A virtuous cycle which is rapidly expanding sports viewership on the whole. As a fandom, women show up differently than men. Research suggests women are more likely to purchase sports ...

The matinee matchup between South Carolina and Texas drew over 1 million viewers, according to ESPN public relations. At one ...

Women's sports have long been undervalued. Now that people have seen the light, everyone wants in, columnist Nancy Armour ...

The Women’s Sport Trust has found that domestic sport and interest in female athletes experienced continued growth in 2024.

The NCAA reformed its policy on transgender-identifying athlete participation on Thursday, limiting participation in women’s divisions to female athletes.

To me, these viewership numbers are neither earth-shattering nor neither disastrous. TNT highlighting that these are the two most-watched women’s basketball games ever on TNT Sports platforms is ...

The NCAA announced Wednesday that it has created a $15 million women's basketball fund to reward conferences for their teams making and advancing in the ...

MEDLEY, Fla. — More than 3 million viewers tuned into the opening weekend of Unrivaled women’s basketball on cable television, TNT Sports announced Thursday as the new league enters its second ...

With the viewership number peaking at 364,000 total. That was enough to give Unrivaled the top two spots for most watched women's basketball games ever on TNT Sports, though TNT has not exactly ...