72% of survey respondents experience at least one problem that leaves them “extremely frustrated” and 80% experience one ...

BOSTON—There’s a lot of good content in what has been called the golden age of television, and viewers are discovering new and sometimes classic shows frequently. How they discover them has changed in ...

PORTSMOUTH, N.H.—As linear TV channels battle streaming services for viewers, Hub’s annual “Decoding the Default” survey found that many viewers began watching TV using a SVOD services like Netflix ...

Viewers used to try to avoid ads at all costs, but lately they've become more open to them to avoid rising streaming costs. This is definitely what you’d call a full-circle moment. Fifteen years ago, ...

As viewers increasingly adopt ad-supported streaming, they find the ad experience is better than it used to be. Hub’s semi-annual “TV Advertising: Fact vs. Fiction” study shows that more viewers than ...

The leading SVOD streamers in the U.S. have eclipsed live TV as the “first place to turn to watch,” according to a new study from Hub Entertainment Research. According to Decoding the Default, the big ...

ITV has had to apologise to fans after their catch-up app the ITV Hub stopped working for a lot of people. Viewers were complaining that they weren't able to access the app, instead being stuck in a ...

Costs for ad-free streaming have risen precipitously in recent years, and audiences are growing more accustomed to watching commercials. The onset of 2025 means it’s time to start reviewing spending ...

Hub Entertainment Research has released a report in AI in Entertainment. Aiming to understand both the impact and perception of AI tools in the media and entertainment industry, the report explores ...

Research from CTAM, the entertainment and technology marketing organisation, and Hub Entertainment Research, the insights ...

Fewer viewers are willing to pay extra to avoid ads, while only one in ten now say they cannot tolerate advertising, the ...