Redirects are a critically important part of running a successful website, but too often there is little care given to the process of managing them. Without redirect management, you may see important ...

Everyone understands the value of a readable URL. But many web applications and websites still output complex ones that no one, even a search engine can understand. Microsoft now makes it easier to ...

Changing URLs just to shorten them or add keywords isn’t worth the upheaval in SEO performance that will come as a result, even when you use 301 redirects to minimize the damage. To learn more about ...

URL structure has always been an important SEO factor to align relevancy, but now they can also influence AI retrieval. Learn ...

Well respected SEO, Scottie Claiborne, wrote a guest article for Jill Whalen's popular newsletter named Switching to a New Domain Without Losing Your Google Rankings. In her article, Scottie ...

Change URLs for real reasons, not for handwavy "good for SEO" reasons." Maybe even strong language against changing URLs. I have also never been a fan of changing URLs for SEO reasons. In fact, my old ...