Toys “R” Us recently released its first advertisement generated by artificial intelligence, with an executive with the retailer implying that similar means could be used in the future. The ad was ...

The spot, which is garnering mixed reviews online, tells the brand's origin story via the highly anticipated tool from the company behind ChatGPT. By Kevin Dolak Revived retailer Toys ‘R’ Us is the ...

Toy company Toys R Us debuted a brand video almost completely created with generative artificial intelligence. The one-minute video portrays a boy in the 1930s dreaming of a toy store with a female ...

How do you revive a diminished but once mighty brand in 2024? Two letters: AI. Toys R Us — which, after going bankrupt in the late 2010s, is now mostly a shop-inside-a-shop in Macy’s department stores ...

Toys “R” Us, the revived toy retailer, is the first brand to premier a one-minute brand film created using OpenAI’s text-to-video tool, Sora. Developed by OpenAI, the company behind ChatGPT, Sora ...

For nearly a decade, Connie was editor in chief of CNET, overseeing an award-winning team of reporters, editors and photojournalists producing original content about what's new, different and worth ...