NBC and U.S. Figure Skating coordinated a cross-promotion, giving fans Toothless stuffies to toss on ice when Ilia Malinin finished his short program.

The moments following figure skater Ilia Malinin’s short program at the U.S. Championships on Thursday turned into an NBC promotion after fans threw dozens of stuffed animals of the movie character ...

Universal decided to take over CinemaCon for most of day three by screening How To Train Your Dragon in the morning and a massive two-hour presentation in the evening. So it wasn't surprising to walk ...

Dreamworks’ live-action How to Train Your Dragon has introduced the franchise and its lovable lead Toothless to a whole new generation of fans, and the film is still soaring at the box office. The ...