FTC has fined an organization for hijacking reviews on Amazon for the first time. The Bountiful Company has been ordered to pay $600,000 for deceiving customers online by using a feature to merge the ...

The Bountiful Company used established product pages with high ratings to launch new products, in a move the FTC says amounts to false advertising. Reading time 3 minutes Vitamin and supplement maker, ...

The U.S. Federal Trade Commission has approved a final consent order in its first-ever enforcement action over a case involving "review hijacking," or when a marketer steals consumer reviews of ...

The US Federal Trade Commission (FTC) has issued a final consent order against The Bountiful Company for allegedly manipulating Amazon's product pages and deceiving consumers. The FTC said that the ...

Nutritional supplement company Bountiful Co. will pay $600,000 following Federal Trade Commission allegations that it made products on Amazon look like they had more reviews and higher average ratings ...