Michael C. Williams reflects on the legacy of ‘The Blair Witch Project' ahead of a cast reunion, screening and Q&A at The Egg in Albany.

Add Yahoo as a preferred source to see more of our stories on Google. For the record: 8:55 a.m. July 31, 2024: An earlier version of this story credited Artisan Entertainment with launching a ...

The Blair Witch herself remains fictional, but the marketing campaign that made audiences question reality is still one of horror's most memorable tricks.

The Blair Witch Project turned a tiny production budget into a $248.6 million box office success with a clever marketing ...

Claudia Picado is a Features Writer who has been covering film and television at Collider for nearly three years. She's been writing for as long as she can remember, but developed a love for cinema ...

Lionsgate's "Blair Witch" Midnight Madness Premiere installation at the 2016 Toronto International Film Festival. (Arthur Mola/Invision for Lionsgate/AP Images) Twenty-five years ago, "The Blair Witch ...

The Blair Witch myth, as it’s understood in the film, is not real. However, the time-honored classic obtains a level of ...

In the beginning was the Word — or, as they call it in Hollywood, word of mouth. For as long as there have been movies, studio marketers have relentlessly pursued ways to get people to talk about them ...

Add Yahoo as a preferred source to see more of our stories on Google. In July 1999, The Blair Witch Project hit theaters, forever changing the landscape of horror films. The story of three filmmakers ...

In the beginning was the Word — or, as they call it in Hollywood, word of mouth. For as long as there have been movies, studio marketers have relentlessly pursued ways to get people to talk about them ...