A “furious” Taylor Swift is reportedly considering legal action after X-rated, AI-generated photographs of her began ...

New trademark filings could help the pop superstar fight deepfakes, fake endorsements and unauthorized AI-generated content.

Taylor Swift has filed three trademark applications as part of an apparent move to deter AI-generated depictions of voice and image. One of the filings seeks to trademark an Eras Tour photo that shows ...

Taylor Swift has filed new trademark applications for two voice clips and one image that a trademark attorney says are “specifically designed” to protect the pop superstar from threats posed by ...

Taylor Swift and Matthew McConaughey claim trademark rights in their voices and likenesses. Will this help them in a legal challenge against AI misuse?

Pop superstar Taylor Swift filed trademark applications for two audio clips and one image of herself in what a trademark attorney said is an attempt to protect her voice and likeness from deepfake ...

Pop superstar Taylor Swift filed trademark applications for two audio clips and one image of herself in what a trademark attorney said is an attempt to protect her voice and likeness from deepfake ...

As AI-generated impersonations become more convincing—and more widespread—public figures are starting to consider how they can legally protect their image and likeness. Taylor Swift is the latest to ...

Taylor Swift has reportedly filed to trademark her voice and image, in a move that could give her legal standing against AI deepfakes. According to Reuters, the pop superstar submitted applications ...

Gerben said the photo Swift is seeking to trademark serves a similar purpose. "By protecting a distinctive visual, down to Swift's commonly worn jumpsuit and pose, Swift's team may gain additional ...