Add Yahoo as a preferred source to see more of our stories on Google. TAG Heuer has been making watches since 1860. Like other storied watchmakers (think Rolex and Breitling), TAG Heuer watches are ...

A dedication to creating avant-garde, precise and bold timepieces has been a staple of TAG Heuer’s brand ethos since 1860. As part of LVMH’s decade-long deal with Formula 1, TAG Heuer is the sport’s ...

Just days after Watches and Wonders 2026, TAG Heuer has launched five new limited-edition watches in its Formula 1 Solargraph line. All come in soft pastel shades and measure 38mm. The collection ...

When the original TAG Heuer Formula 1 timepiece made its debut in 1986, it marked a significant milestone for the brand. This was the first watch to bear the TAG Heuer name following the acquisition ...

TAG Heuer continues to celebrate its return as the Official Timekeeper of Formula 1 with a new exclusive creation: the Monaco Split-Seconds Chronograph F1. With this timepiece, the Maison revives the ...

First up, we have the beige (limited to 3,500 pieces, and leaning more yellow in tone), the pastel pink (limited to 1,110, a nod to the 110 th birthday of the Indy 500 this year), and the pastel blue ...

Watches and Wonders 2025 is upon us. Click here for all our reports from the watch world's biggest annual event. Last May, after years of demand from fans, TAG Heuer teamed up with Kith’s Ronnie Fieg ...

Last month, a surreptitious early glimpse of TAG Heuer’s full-scale revival—officially revealed today—of its iconic plastic-cased 1980s watch, the “Formula 1,” appeared in the fitting setting of the ...

TAG Heuer marks its return as the Official Timekeeper of Formula 1 by releasing new editions of some of its best-known racing watches from the 1960s, ’70s and ’80s: the Monaco, Carrera and Solargraph.

TAG Heuer went for quality instead of quantity at last week’s Watches and Wonders. Rather than overwhelm us with a glut of new releases, it focused on its storied Monaco model, unveiling a ...

Long before the term “influencer” was invented to sell products, Steve McQueen was known as the King of Cool. His influence was such that it unintentionally turned a commercial flop into an icon.