The importance of developing outstanding programs, often referred to as “Centers of Excellence,” in specific specialties has taken on new importance in critical specialties such as orthopedics, ...

Do you dive right into marketing tactics before coming up with a clear strategy? Don’t put the cart before the horse — here’s how to build a solid foundation for effective and focused marketing.

Within most companies, two fundamental functions collaborate to ensure business success. One focuses on tactical operations for short-term achievements, while the other takes a strategic approach, ...

Unfortunately, this book can't be printed from the OpenBook. If you need to print pages from this book, we recommend downloading it as a PDF. Visit NAP.edu/10766 to get more information about this ...

Chances are, you wouldn’t set out on a road trip without mapping your route (at least those of us old enough to remember a time before Google Maps). A marketing strategy for your business functions in ...

Navigating the B2B landscape, especially when targeting enterprise customers, demands more than just a great product or service; it requires a nuanced understanding of market dynamics, customer needs ...