Return on investment has been stronger than expected as the B2B firm turns to connected TV, said a company marketing director ...
A Canadian digital marketing partner to service-based businesses has introduced a new TV advertising tool it believes ...
Tesla is finally running TV/streaming ads, but they are not to sell electric cars. They are to promote a vote for Tesla shareholders to approve Elon Musk’s next compensation package worth up to $1 ...
YouTube made its pitch to advertisers on Wednesday, accompanied by a flashy performance from Lady Gaga and special appearances from popular YouTubers like Brittany ...
Move over, big-name brands; smaller sponsors need a space to advertise, too — and Fox News gives them that chance.
The deployment makes it possible for advertisers to execute video ad campaigns in a CTV-like manner using traditional TV ad inventory, the two companies said. When you purchase through links on our ...
YouTube pitched advertisers on a new suite of ad formats aimed at tapping into its massive connected TV audience. Among the highlights from yesterday: interactive shopping ads that let viewers browse ...
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