Rising pop songstress Ava Max has unveiled the official music video for her recently released single "Sweet but Psycho." Directed by Shomi Patwary (Beyoncé, Major Lazer, The Weeknd, "Sweet but Psycho" ...

Last summer, Ava Max, a little-known newcomer from Milwaukee, foreshadowed a shift in the pop trajectory in the United States when her vivid single "Sweet But Psycho" cracked the top 10 on the ...

Forbes contributors publish independent expert analyses and insights. Hugh McIntyre covers music, with a focus on the global charts. Earlier this decade, pop ruled the Billboard charts, and it seemed ...

A non-exhaustive list of American musicians who've hit it big in Europe and the UK before breaking through back home: Jimi Hendrix, Backstreet Boys, NSYNC, the Strokes, the White Stripes, Andrew W.K.

“Sweet But Psycho” singer Ava Max has taken to the stage of the 2019 MTV Video Music Awards to perform her latest single “Torn.” The Milwaukee native’s ABBA-esque follow-up to her March single “So Am ...