Join Fanny on the exhilarating journey of the "Ice Bath Challenge" in the icy realms of Sweden! Watch as she carves a hole in a frozen lake and takes on this extreme test of endurance and mental ...

Sweden launches a playful campaign urging travellers to slow down, unwind, and embrace boredom in its peaceful, nature-filled landscapes this winter.

When was the last time you thought to yourself, “I really want to take a bath in freezing cold water?” Well, if you’ve had that thought since the beginning of the year, turns out you are not the only ...

Ice baths have been used for health benefits and sports recovery for centuries. And with the increasing popularity of the cold-water therapy, and the expanding market for cold plunge tubs, you may ...

For the uninitiated, ice baths (also sometimes called cold plunge pools) have become a growing recovery method trend that touring musicians and professional athletes alike have tried, from Usain Bolt ...