Planet Earth is heating up, and the advertising industry is fanning the flames. As players in the advertising ecosystem attempt to pave the way for a more sustainable future, how far have industry ...

The bad news: The internet as a whole has a larger carbon footprint than the entire airline industry (!!), and programmatic advertising is a contributor. The good news: “The extent to which people are ...

Growth doesn’t have to come at the expense of clarity or well-being. When ambition is paired with thoughtful strategy, ...

In this article, we explore how media buyers, marketers, and agencies can adopt sustainable practices to build greener and more effective advertising campaigns. Energy, travel, automotive, ...

As businesses increasingly recognize the importance of Environmental, Social, and Governance (ESG) criteria in their operations, understanding how to integrate sustainability goals into marketing ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 29 min 13 sec ago By Tim Nudd - 55 min 37 sec ago 2 hours 40 min ago By Ewan Larkin - 4 hours 1 min ago By Ewan Larkin - 7 hours 31 ...

When we think about sustainability, it's all too easy to get caught up in the usual suspects like plastic bags and electric cars. But let's not forget the digital world—it has its own carbon footprint ...