Planet Earth is heating up, and the advertising industry is fanning the flames. As players in the advertising ecosystem attempt to pave the way for a more sustainable future, how far have industry ...

Growth doesn’t have to come at the expense of clarity or well-being. When ambition is paired with thoughtful strategy, ...

The bad news: The internet as a whole has a larger carbon footprint than the entire airline industry (!!), and programmatic advertising is a contributor. The good news: “The extent to which people are ...

In this article, we explore how media buyers, marketers, and agencies can adopt sustainable practices to build greener and more effective advertising campaigns. Energy, travel, automotive, ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 29 min 13 sec ago By Tim Nudd - 55 min 37 sec ago 2 hours 40 min ago By Ewan Larkin - 4 hours 1 min ago By Ewan Larkin - 7 hours 31 ...

As businesses increasingly recognize the importance of Environmental, Social, and Governance (ESG) criteria in their operations, understanding how to integrate sustainability goals into marketing ...

SAN MATEO, Calif.--(BUSINESS WIRE)--InMobi, a leading provider of content, monetization and marketing technologies that help businesses fuel growth, today announced its strategic partnership with Ad ...

InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, today (September 14th, 2023) announced its strategic partnership with Ad Net Zero, the ...