Sustainability, green economy, are not just buzzwords anymore. They hold a deeper value, and in last couple of years especially during and post-pandemic, a large section of population has realized the ...

Rachel is the APAC CXM Chief Growth Officer and a DEI & Sustainability Thought Leader at Dentsu International; EMBA Mentor & Impact Coach. In the current climate of seismic shifts in the global ...

The World Federation of Advertising (WFA) has unveiled its Sustainable Marketing 2030 report, in conjunction with Kantar’s Sustainable Transformation Practice. While environmental sustainability is a ...

Paul says the journey of sustainability in B2B marketing has been multifaceted. Initially, sustainability was often perceived as a novel trend—a checkbox to tick or a competitive edge to exploit.

Things did not look good for sustainability in marketing at the outset of the coronavirus pandemic. People were panic-buying and pantry-loading en masse, snapping up whatever products were left on the ...