We live in a world where consumers have a myriad of choices when it comes to purchasing most products and services. While many products do have differentiating benefits and features, consumers want ...

When considering how to conclude this series on incorporating sustainable investing into your advisory practice, it made sense to discuss how advisors can actually reach clients interested in ...

“I’m trying to cut the habit of wanting new stuff,” says influencer Camille Charrière, totally aware that when she posts on Instagram, her one million followers flock to purchase the products featured ...

Paul says the journey of sustainability in B2B marketing has been multifaceted. Initially, sustainability was often perceived as a novel trend—a checkbox to tick or a competitive edge to exploit.

The World Federation of Advertising (WFA) has unveiled its Sustainable Marketing 2030 report, in conjunction with Kantar’s Sustainable Transformation Practice. While environmental sustainability is a ...

If consumers are curious about a brand’s behavior when it comes to sustainability, how should these stories be told? What do consumers actually want to know and how do perceptions on sustainability ...

Sustainability, green economy, are not just buzzwords anymore. They hold a deeper value, and in last couple of years especially during and post-pandemic, a large section of population has realized the ...

Gagan Levy is the Founder & CEO of GURU, the leading integrated agency for conscious consumer marketing. He has worked with some of the world’s most impactful purpose-driven movements, brands, and ...

Even as consumers increasingly prefer green brands, not all brands have figured out how to market around sustainability. Notably, Volkswagen made headlines last month with a botched April Fool's Day ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. CreativeX, a creative data platform, has unveiled new analysis ...

Brands started feverishly marketing their sustainability efforts about five years ago upon realizing a new generation of consumers was choosing to buy from carbon-conscious companies. But in doing so, ...

For Vishwas, sustainability isn’t about limiting growth; it’s about building smarter, leaner systems from the start.