In an era where climate change looms large and consumers increasingly demand ethical accountability, the ad industry stands at a crossroads: does it prioritise profits or planet? On Earth Day, we ...

The advertising industry started paying attention to sustainability in 2022. “Some switch flipped,” said Brian O’Kelley, an ad tech OG and co-founder of sustainability startup Scope3. Interest in ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. CreativeX, a creative data platform, has unveiled new analysis ...

Talking can produce a lot of hot air – and the time for just talking about sustainability has passed. In 2023, the marketing industry added sustainability to its list of talking points. In 2024, ...

The winners of the third Campaign Ad Net Zero Awards have been announced at a lunch ceremony for more than 200 guests in the capital, where there was a 100% vegan menu. The awards highlight ...

The impact of diversity, equity and inclusion (DEI) and sustainability initiatives on the business landscape is clear. Consider some recent research that shows how DEI and sustainability impact ...

Recently, sustainability has taken center stage for an industry where the carbon impact may be less obvious, yet no less significant: advertising technology. The Fast Company Executive Board is a ...

Are you a print subscriber? Activate your account. By Garett Sloane - 39 min 11 sec ago By Lindsay Rittenhouse - 39 min 11 sec ago By Sabrina Sanchez - 39 min 11 sec ago By Ad Age Staff - 1 hour 9 min ...

In this exclusive interview recorded at ATS London 2023, Curt Larson, chief product officer at Sharethrough, details the work currently being undertaken by the ad tech industry to lower carbon ...