As puberty starts earlier, glossy marketing targeting the 12-and-under set has driven tweens’ annual spending on skincare and beauty to $4.7 billion. For families deciphering what’s necessary and what ...

As the days get longer and the temperatures rise, so too does the need to adapt our summer skincare routine. The very elements we cherish about the warmer months—sunshine, warmth, and outdoor ...

Kids have a growing skin care obsession perpetuated by fresh-faced underage influencers hawking elaborate, expensive routines. Girls as young as 7 follow routines that do more harm than good, ...