7UP, the clear refreshing drink, has come up with a thought-provoking yet very witty and fun campaign. The central concept of the brand campaign launched today as part of 7UP's ‘Think Fresh’ series, ...

New Delhi: Fido Dido, the tall, slim and curly haired cartoon man, the face of PepsiCo owned lemon drink 7UP when it debuted in India, is making a comeback through a summer campaign “Back to Cool”.

Fido Dido has a rather unusual lineage — two lines, eight squiggles, four dots and a dash, to be precise. He was born, according to promotional blurbs, in 1985 on a cocktail napkin in a New York ...

Refreshing lemon and lime beverage brand, 7up Nigeria, has relaunched the Fido Dido mascot; the famous character known for his quirky and eccentric attitude, calling on Nigerians to be their original ...

7Up has rolled out a film titled 'think fresh’, showcasing a comical solution to spread awareness on road safety. Conceptualised by DDB Mudra, the film features the curly-haired brand mascot 'Fido ...

Soft-drink brand 7UP has come up with a new video as part of its campaign featuring its curly-haired mascot ‘Fido Dido’. The central concept of the new campaign recently launched is a part of ‘Think ...

PepsiCo’s 7Up, the refreshing clear drink with lemon flavour, and the brand mascot Fido Dido shows a new take on how to deal with life’s googlies, in a new campaign. In true 7Up style, the new ‘Think ...