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Sponsor patches on college uniforms would raise millions but some ADs are in wait-and-see mode
The leader of the largest multimedia rights holder in college athletics is confident sponsor patches will begin appearing on team jerseys sooner than later with schools under pressure to find new ways ...
The October 8 edition of the SBJ Marketing newsletter covers the revenue-generating reasons behind the Heisman Trophy Trust's ...
A marketing veteran who made his mark at major consumer brands is now tasked with crafting the ACC's strategy to engage fans ...
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