It would be impractical—not to mention impossible—for a brand to comment on every political issue. The tricky part is deciding on which issues brands should take a stand. The Fast Company Executive ...

As people, many of us have a deep personal investment in the trending social issues that are contributing to the diversity, equity and inclusion (DEI) conversation. But as business leaders, how do we ...

Americans remain divided on the importance of companies and organizations making public statements on political or social issues. Today, half of U.S. adults say these types of company statements are ...

Consumers seek to engage with brands that stand for something meaningful. This approach appeals to emotions, creating a sense of trust and admiration for your brand. In a recent LinkedIn poll of mine, ...