Brand tie-ins are hot right now, but how many mean something? Most often, they’re simple business decisions made when market research shows enough overlap in customer demographics. Even longtime ...

Marathon is on a pilot’s watch heater in 2025. The Canadian military watch company is following the gorgeous special edition Deep Blue Steel Navigator introduced this past spring with a release sure ...

Most things in human culture are cyclical, especially regarding style and watches. A prevailing trend in 2025 has been the rise of smaller case sizes, on par with those of the 1950s through the early ...